Feedback
Order or enquire by phone 01942 402510

Church Collection Envelopes, Gift Aid and Charity Envelopes

News

GDPR Gift Aid & Donation Envelopes

GDPR Gift Aid & Donation Envelopes 13th June 2018

We have had countless questions about GDPR compliant church collection envelopes, so look no further, here are our answers!

Opt-in Boxes

The traditional opt-out boxes, e.g. ‘Tick here if you do not wish to receive further information’ are not considered to be GDPR friendly and should not be included on envelopes as of 25th May 2018. Instead, an ‘opt-in’ box should be used as this allows the customer the option to tick the box without the possibility of them missing the small print and forgetting to opt-out. You should also make sure that if you use an opt-in box, you briefly describe how their data is going to be used going forward.

However, when you receive the envelopes back, we recommend that you save any and all envelopes where an opt-in box has been ticked. This information may be important so file it away as evidence to the customer of your compliant opt-in process. This data should only be held for 12 months from the date of last contact.

GDPR Gift Aid & Donation Envelopes

GDPR Wording

All of Lockies Gift-Aid and Donation Envelopes are fully compliant with GPDR regulation and now include the following GDPR approved wording:

“In accordance with the General Data Protection Regulation 2018 (GDPR), the information provided on this envelope will be used only by <INSERT ORGANISATION NAME> and those directly involved in the processing of your donation through Her Majesty’s Revenue & Customs.”

 

GDPR Gift Aid & Donation Envelopes

Direct Mailing

GDPR now requires the data controller in most cases, to ensure that they are being diligent and thorough in::

  • Collecting, storing, processing and sharing the personal data required for the mailing (names, addresses etc.) within GPPR legislation
  • Seeking consent

But what if you are unable to seek consent?  This is where legitimate interest could come in and it’s particularly relevant to charities (but not exclusively.) What if a charitable organisation wants to send out a direct mailing to their existing supporters informing them of upcoming events or update them on their projects? Here, it can reasonably be claimed that it’s in the interest of the recipients to receive the information and it doesn’t compromise their data privacy either.

As the ICO states, in answer to a recent question about mailing on behalf of charities without explicit consent (and, again, note that it will apply more generally too): ‘You can rely on legitimate interests for marketing activities if you can show how you use people’s data is proportionate, has a minimal privacy impact, and people would not be surprised or likely to object.’

So good news for charities and churches when it comes to future direct mailings!

Subscribe to Newsletter Enter your email address to subscribe for news and updates

TOP