In todays modern approach, eCommerce and digital marketing for potential patrons is an overwhelming and saturated technique for any and all fundraising methods. This has resulted in physical marketing material becoming a visceral and unique commodity that has been shown to create a meaningful connection from the recipient in a way that quick headline clicks and e-mails do not produce.

The visualisation of your envelope starts with graphical elements to really get the meaning of your envelope across to the recipient. Studies have shown that our brains process imagery in 13 milliseconds with 90% of information the brain receives being visual. Whilst text remains an important part of the process, the imagery of your material is without question, the key component of the message.